Nothing works better than a promotional item when you’re looking to expand your business visibility and outreach. However, with so many customizable promotional items available, you might be confused about which one would be suitable for your brand.
More than 75% of Australians drink coffee, and when you’re looking for an item that most Australians can use, a personalized reusable coffee cup is ideal. You can use them not only for coffee but any beverage, so many brands use them for promotional purposes. If you’re looking for the perfect coffee cup for your promotional campaign, these are the factors you need to keep in mind.
Quality
When investing in the perfect promotional coffee mugs, you need to consider the quality. You don’t want to be distributing cups that end up being used once and thrown away. It won’t work in favor of your brand or get your business the attention it deserves.
The right coffee cup will end up being used by your targeted audience for years without any wear and tear. If you’re looking for a coffee cup with insulation or a liquid-sealing lid, the quality becomes even more crucial as these components can easily break down over time.
Color and Size Options
Coffee cups come in various colors, and when you’re looking to make a statement with your promotional items, you might want to go with your brand colors. The traditional transparent cups can also be a good choice, depending on the personalization you end up going for.
Depending on your budget, you can find coffee cups in differing sizes. From a regular-sized cup to an extra-large one, think about this factor carefully. The cup size will determine how portable it can be and how visible your brand will be on it. You can also find collapsible cups that will be perfect for traveling.
Branding Personalization
Since the main focus of the reusable coffee cup is your brand, you have to ensure that the personalization is done right. Depending on which customized service you’re looking at, you can find various customization options available.
Full logo print and cups available in your brand color can be a good start when you’re looking for personalization. However, if you’re confused about which type of customization you should go for, it’s always helpful to ask the experts from the customization service you’re getting the cups from.
Material
A personalized reusable coffee cup is available in various materials, and in Australia, where people like to drink both hot and cold coffee, material choice is essential. Coffee cups are available in:
- Plastic: Ideal for cold coffee and can be found in BPA-free variants.
- Metal: Great for hot or cold coffee. You should also look for rubber or silicone cup holders to ensure a better grip on the cup.
- Glass: Ideal for cold coffee and warm coffee.
- Ceramic: Great for regulating and insulating the coffee temperature.
Read also: Cool Kitchen Cookware and Container Sets That Will Make Your Life Easier
Costing
When looking for the perfect promotional coffee cups, you have to ensure that you’re getting an affordable price for them. You don’t want to be overspending on your promotional items, so you have to look at various vendors to get a price estimate.
It would be ideal to look for a wholesale customization service that enables you to lower prices when ordering in bulk.